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The A360 Blog

New Loyalty Strategy: Become Accessible

Guide dog with owner being trained

The concept of loyalty is timeless. What enlightened company does not endeavor to find and keep their best customers? Regardless of changes in society, culture or technology, the concept of loyalty will always ring true in business and in life.

So, where is the new frontier? Well, it is right in front of us and it is called “digital accessibility.” Digital accessibility simply means creating and maintaining digital environments that are accessible to those 57 million in the U.S. who have some form of disability, as well as to the 49 million over the age of 65, of which many will suffer a disability in their lifetime1.

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Microsoft’s “Eye Control” Creates New Opportunities For People With Disabilities

Tobii Eye Tracker 4c

We would like to share this wonderful article about a new feature from Microsoft for people with disabilities that was inspired by a simple email.

Former NFL player Steve Gleason, who has ALS, realizes the importance of technology in the lives of people with disabilities. “I realized pretty quickly after my diagnosis that technology would have to become an extension of myself. Until there is a medical cure for ALS, technology will be that cure,“ he said.

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iPhone/iPad Accessibility

Hands holding an iPhone

Since iPhones and iPads have become hugely popular, accessibility of these devices is key. Luckily, I have found the iPhone/iPad pretty accessible (but not perfect, of course).

The Good

One app for the iPhone/iPad I find very useful in terms of accessibility is AudioNote, which is also available for Windows and Mac. When I was in school, I used AudioNote to record lectures. I could also write my own notes. I also could press my finger on a certain note and the app would play the audio from when I wrote that note. Previously, I could not take notes on my own.

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Independence Day For Americans With Disabilities

President George H.W. Bush signs Americans with Disabilities Act

Today, July 26, is Independence Day For Americans With Disabilities. On this day back in 1991, President George W. Bush signed into law the American’s with Disabilities Act (ADA) and so began the journey toward inclusion. As we know, that journey now includes equal access to both physical and digital spaces like websites and apps. The move is on to ensure people with disabilities can also interact with digital content and functionality and we applaud the companies who are leading the nation by providing accessible websites and apps.

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What is WCAG?

World Wide Web Consortium Logo

For many, the Web Content Accessibility Guidelines (WCAG) can be confusing. Simply put the WCAG, which was revised in December 2008 and is now WCAG 2.0, is a set of guidelines that define the international standard for website accessibility. Any website that does not meet one of these guidelines is inaccessible to users with disabilities.

The WCAG has four principles: Perceivable, Operative, Understandable, and Robust. Each guideline is organized under one of these principles.

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Interview with Peter Froehlich

Peter Froehlich with Karl-Anthony Towns, a player for the Minnesota Timberwolves Each month, Accessible360 showcases a digital superuser with personal insights into the digital landscape and assistive technology. By getting to know them, we learn more about the importance of digital accessibility, borrow their knowledge, and gain insights into important personal preferences. Peter Froehlich, Social Media Specialist & Augsburg College Student Would you tell us a little about yourself? My name is Peter Froehlich. I am a junior (a few credits away from being a senior) at Augsburg College.

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Vote For A360 Today For "Most Likely to Succeed!"

We are excited to announce that Accessible360 is one of nearly 150 finalists for the “Most Likely to Succeed” company in Minnesota by Minnesota Business magazine, and we need your vote! Minnesota Business Magazine is asking people to vote “ on which new startups and new businesses are on a trajectory to rise to new heights of success.” This contest is meant “to find out what people are thinking,” rather than having expert judges determine the winners.

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When I'm 64!

The Beatles from Sgt. Pepper's Lonely Hearts Club Band album “When I get older losing my hair, Many years from now, Will you still need me, Will you still feed me, When I’m 64?” Paul McCartney and the Beatles could not have said it better when they wrote this song in 1967. As we all get older we wonder who will take care of me when I’m 64. This has become all too real to me and most of my generation.

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Assistive Technology 101

Assistive technology (AT) is used by lots of people, especially those with disabilities, to help them do things they previously could not do or simply make things easier, including read, exercise, communicate, or use a computer. AT offers new opportunities to people with disabilities. Make sure to watch the brief video, produced by PACER’s Simon Technology Center, at the end of this post for a little “AT 101.” Accessible360 focuses primarily, but not entirely, on AT relating to digital accessibility.

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MPS Website Accessibility Testing

Minneapolis Public Schools: Urban Education. Global Citizens. Minneapolis Public Schools (MPS) is looking for volunteers with disabilities, especially those with vision impairments, hearing impairments and/or physical disabilities, to explore various web pages on the MPS site using either a PC or Mac computer. Volunteers are encouraged to explore the website in general as well. Volunteers are then asked to complete a brief survey (5-10 minutes) and give feedback on what is and is not accessible on the website.

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