The concept of loyalty is timeless. What enlightened company does not endeavor to find and keep their best customers? Regardless of changes in society, culture or technology, the concept of loyalty will always ring true in business and in life.
So, where is the new frontier? Well, it is right in front of us and it is called “digital accessibility.” Digital accessibility simply means creating and maintaining digital environments that are accessible to those 57 million in the U.S. who have some form of disability, as well as to the 49 million over the age of 65, of which many will suffer a disability in their lifetime1.