Social media has become a great way for organizations to promote themselves and their services. In recent years, social media platforms have made accessibility improvements. An example of such an improvement is adding the ability to include alternative text to images. However, social media platforms have generally been less than stellar as it relates to access for consumers with disabilities.
This needs to be top of mind as you leverage social media platforms to enhance your brand image or reach. According to the CDC, over 25% of the US population lives with a disability. As leading social platforms have provided more tools to enable an accessible experience, much of the accessibility falls to social and digital marketers providing content in an accessible manner. Below, we have outlined some best practices to keep in mind when sharing content on your social media feeds: