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Making Social Media Content Accessible

Person holding mobile phone in hand, and several social media icons are on the phone's screen

Social media has become a great way for organizations to promote themselves and their services. In recent years, social media platforms have made accessibility improvements. An example of such an improvement is adding the ability to include alternative text to images. However, social media platforms have generally been less than stellar as it relates to access for consumers with disabilities. 

This needs to be top of mind as you leverage social media platforms to enhance your brand image or reach. According to the CDC, over 25% of the US population lives with a disability. As leading social platforms have provided more tools to enable an accessible experience, much of the accessibility falls to social and digital marketers providing content in an accessible manner. Below, we have outlined some best practices to keep in mind when sharing content on your social media feeds:

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Colorado Enacts Law for Web Accessibility

Colorado state capital building

For many years, federal government agencies have been required by Section 508 Compliance to provide equitable access to digital technology. In a landmark move for state governments, Colorado was recently the first state to enact a law mandating that state agencies provide accessible technology by complying with the WCAG Guidelines.

Quite honestly, laws like this have been a long time coming. There is no excuse for any organization, let alone a federal or state government agency, to not provide equitable access to their websites and apps. As the COVID-19 pandemic exemplified, people with disabilities and the aging population were put at risk due to lack of information and simply left out of the online conveniences available to others during the extended periods of shelter in place orders.   Everyone needs access to engage with the previously traditional “in-person” activities from the comfort of their home via a web or mobile browser. 

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Making Videos Accessible to All

White circle with a "Play Video" symbol on red background on laptop computer screen

Video has long been a great medium to convey content in more expressive and imaginative ways than text or imagery alone. Ever since their introduction to the digital environment, people have used videos to attempt to capture the spectrum of the human experience (and then some) using storytelling devices, set/background/clothing design, choreography, music, and sound design, and expressive acting.

How can we take a medium so complex and varied and ensure that everyone can engage with it in a meaningful way? In this article, we’ll explore the guidance from the W3C Web Accessibility Initiative (WAI) and techniques like text, captions, transcripts, and audio descriptions to learn how to maximize your ability to reach diverse audiences and conform to WCAG 2.1 Level AA.

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Building Accessible Carousels and Sliders

Carousel with three visible slides containing Bob Ross quotes, with previous and next buttons and slide dot buttons for navigation At Accessible360, we help our clients fix inaccessible web carousels and sliders practically every day. In fact, in our experience, carousels and sliders are some of the most common sources of accessibility barriers that we find, regardless of the size or type of website they are found on! As part of our mission to help make the web Accessible For All™, we’ve been working hard to create resources for our clients to help them build more accessible carousels and sliders, and now we’d like to share that content with you!

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The National Federation of the Blind Cracks Down on Accessibility Overlay Tools

Person pressing "Quick Fix Button" on computer keyboard

There are many things in life that we would all like to find a quick fix for. When it comes to digital accessibility for your website or mobile app, however, finding a “quick fix” may seem easy, but the right fix is required to provide equitable access to all users. Recently, the National Federation of the Blind (NFB) provided much-needed insight on accessibility overlay tools.

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Celebrating the 31st Anniversary of the ADA

"ADA 31st Anniversary: Celebrating Resilience" banner

July 26 marks the 31st anniversary of the Americans with Disabilities Act (ADA). The ADA was enacted in 1990 to create a more level playing field for people with disabilities, which included requiring businesses and public transportation to have elevators and wheelchair ramps, prohibiting businesses from discriminating against potential employees with disabilities, and much more.

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Xbox Adaptive Controller: Making Gaming Accessible to All

Back of Sam Graves' Xbox Adaptive Controller. There are about 20 ports for plugging in external devices.

A few years ago, Microsoft released the Xbox Adaptive Controller (XAC) to make it easier for people with disabilities to play video games - something everyone loves! The XAC quickly became a very popular product within the disability community. It creates opportunities for people with disabilities to enjoy playing video games just like people without disabilities.

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Widerstand Consulting and A360's Non-Profit Initiative

Widerstand Consulting logo

As part of A360’s ongoing initiative to support non-profit organizations, we perform digital accessibility assessments every few months for various non-profits. We recently completed a digital accessibility assessment of some Widerstand Consulting’s learning content and website. Widerstand Consulting aims “to provide anti-racism training and consultation to predominantly white institutions in both online and in person formats. In addition, Widerstand Consulting will donate at least fifty percent of all net funds raised “to BIPOC (Black, Indigenous, and People of Color)-led anti-racism groups. We enjoyed working with them on this assessment process, and applaud them for their continuing commitment to digital accessibility!

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GAAD is May 20!

Open Source North poster with headshots of Aaron Page and Jason Webb. Presentation title, "What We Learned From Trying to Build an Accessible Carousel" is on the right.

Global Accessibility Awareness Day (GAAD) is right around the corner (Thursday, May 20)! 2021 marks the 10th anniversary of GAAD, a day “to get everyone talking, thinking and learning about digital access and inclusion,” and the more than one billion people with disabilities around the world who are directly affected by digital accessibility. Here are a few things A360 is doing to celebrate GAAD this year:

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