The concept of loyalty is timeless. What enlightened company does not endeavor to find and keep their best customers? Regardless of changes in society, culture or technology, the concept of loyalty will always ring true in business and in life. So, where is the new frontier? Well, it is right in front of us and … Continue reading New Loyalty Strategy: Become Accessible
Unlike Y2K, which was over communicated and promoted, digital accessibility for those with disabilities is the current technology issue that everyone needs to know about but doesn’t. It as simple as this, the DOJ has ruled that the Americans With Disabilities Act (ADA) now applies to the Internet. In essence, those with a disability should … Continue reading The Essential 2018 Budget Item!
So, becoming an “accessible” company has risen as a major issue over the past 18 months. Thousands of companies have been sued and even more have received demand letters with requests to meet the ADA (American’s with Disabilities Act) guidelines that have been supported by the Department of Justice. The usual scenario is a company … Continue reading Are you Brave Enough to Lead on Accessibility?!
Over the past two decades I’ve had the opportunity to work with numerous private equity and VC firms and have been through the due diligence process many times. This diligence has included all the usual suspects…. audited financials, ownership of intellectual property, customer contracts and the list goes on. Well, there is a new item … Continue reading Investors….Don’t Forget “Accessibility” in Due Diligence!
I’ve been an ad/marketing guy for most of my life and always believed that our mission as an agency was to make our clients’ successful. Period. Bring them great ideas, keep them informed of trends, know their competition better than they do and simply be there to help them navigate the complex world in which … Continue reading Be a Hero. Help Your Clients Become Accessible.
As we begin the new year with high hopes and new resolutions to become better people than we were in the year gone by, lets also focus on how we can be better businesspeople. And, one big and meaningful way to be a better businessperson in 2017 is to make sure your company’s website is … Continue reading An Honorable Resolution: Accessible to ALL.